Start the thing you keep not doing.

Six weeks, online, in a small group of experienced people starting something of their own. By week six you've done it in the world, with your name on it. Not planned it. Done it.

Next group: six Saturdays, 7 Nov – 12 Dec. 11 a.m.–1 p.m. Eastern. 12 seats. Enrollment closes Thursday 5 Nov.

From $400, the founding price for this first group (regular $900 from January). Fits around a job. Start with a free 45-minute session this Sunday, 1 Nov.

Save a free Sunday seat → How it works

With Billy Bicket · Meetup early team · co-founded NetSquared · 14 years at TechSoup · U.S. Marine

Sound
familiar?

You've thought about it more carefully than most people think about anything. You've modeled the downside. You've noticed, with a kind of grim professional admiration, how good you've become at producing reasons not to start that are not technically excuses.

Three doors

Each one is a smaller commitment than it looks, which is sort of the point.

01

First Move

Forty-five minutes, every Sunday, online, free. You join the call, step away for a short walk alone, then come back and write one sentence naming the thing. People are routinely surprised by their own sentence, which is interesting given that they've presumably been carrying it around for years.

Save a seat

FreeSundays · 11:00 a.m. Eastern · 8:00 a.m. Pacific
02

The Six Weeks

By week six, you've done the thing. Not planned it. Done it.

12 people. Online. Book a ten-minute call first; if it fits, choose one of three ways in.

  • Every day: take a short walk on your own, then post one sentence in the group chat saying what you did on your thing that day. It takes a couple of minutes, and it means someone notices whether you're moving.
  • Twice a week: silent co-working on video, cameras on, whenever suits you.
  • Every Saturday, 11 a.m.–1 p.m. Eastern: an hour of silent work together, then everyone shows what they made.
  • Week 5: the group plays whoever you're dreading, and you rehearse.
  • Week 6: you do it for real and write down what happened.
From $400Founding price · 7 Nov – 12 Dec · Saturdays 11 a.m.–1 p.m. Eastern · 12 seats · enrollment closes 5 Nov

Founding prices are for this first group only (7 Nov – 12 Dec). From January, the regular prices apply.

The group

The Six Weeks

$400founding price
$900 from January

Do the thing in six weeks, with a group expecting you.

A one-line check-in every day, two co-working sessions a week, six Saturdays, a rehearsal, then the real thing.

Reserve my seat
Most people choose this

The Six Weeks + Billy

$700founding price
$1,500 from January

The same six weeks, plus me at the two moments people stall.

Week 1: we pick the one thing you'll do. Week 5: we get you ready before the rehearsal. Two 30-minute calls. Four places.

Reserve my seat + calls
Paid by your employer

Sponsored seat

$900founding price
$1,200 from January

The same six weeks, paid for by your employer.

It counts as professional development. They get an invoice now and, at the end, a one-page note on what you did.

Book a sponsored seat

If it isn't working for you after week 2, tell me and I'll refund you in full.

Funding a whole group of up to 12 for your team or program? Write to me: $9,000 per group.

03

The Return

A free monthly call for everyone who's done the Six Weeks. Your group reconvenes six months later to report, plainly, what happened. Sometimes that's a lot. Sometimes it's one small, true thing, which turns out to matter more than people expect.

FreeFor anyone who's been through
online

The details

Co-workingTwo silent sessions a week on video, cameras on, at times that suit you: in the group's video room or with a partner. It's hard to drift when someone can see you working.
SaturdaysEach person shows what they made that week. Feedback is specific, or nobody gives it.
Week 6After you do it, you write three lines: what you said you'd do, what you did, and what happened.
WeekdaysNot working right now? A weekday group opens once enough people ask. Say so when you book your call.
FormatADHD-friendly by default: short, scheduled, physical, done alongside others. No diagnosis needed, and nobody asks.

The method,
and why

The reasons not to start are usually good, so the method doesn't argue with them. It changes the conditions around you until starting is the easier thing to do.

01Walk, then work

Walking substantially increased idea generation compared with sitting in one Stanford study, and the effect lasted briefly afterward. It did not help focused, single-answer thinking. So every session walks to generate and sits to execute.

Oppezzo & Schwartz, 2014
02Work near people

Twice a week, silent work on video, cameras on, with the group or a partner. Nobody has a fully satisfying theory of why this works; the working hypothesis is that it's hard to drift when someone, somewhere, would notice. The ADHD community calls it body doubling. It's widely used and lightly studied, and we'll say so when we know more.

Early evidence; no strong trials yet
03Rehearse the act

Specific if-then plans improve follow-through across a large body of studies, and they work better when rehearsed. In week five the group plays the person whose reaction you've been pre-living for months.

Gollwitzer & Sheeran, 2006; Sheeran et al., 2024
04Stay past the start

Most help stops at the start. A review of 47 studies found that ADHD traits go with more starting and worse results after the start. That's why there's a Return, and why the group reconvenes six months later.

Tran, Wiklund, Antshel et al., 2025

For

  • You've done serious work for someone else long enough to know precisely what you're good at
  • You have at least two of the following: the savings, the time, the nerve
  • You know what you want to try. You've known for a while. The knowing has started to cost something.
  • You suspect, correctly, that more thinking won't help

Not for

  • People still deciding whether they want something of their own
  • Anyone looking for a course, a framework or a guru
  • Therapy or treatment of any kind
  • People who are cruel and call it candor

Who's
running this

I'm Billy Bicket. I was diagnosed with ADHD at thirty. Looking back afterwards, I noticed that nearly every program I'd designed was the one my own brain needed: a date, a small group that would notice if you didn't show up, a clear and slightly frightening next step, and someone asking afterwards, "did you go?"

That turned out to be a career. I was on Meetup's early team, the person validating its business model with the venues where groups met. I co-founded NetSquared, which grew to roughly fifty thousand people meeting in dozens of countries. I helped Mindful Schools go from training 75 teachers a month to 1,000. I spent fourteen years at TechSoup. Before all of it, I was a U.S. Marine.

I don't lack ideas, and I doubt you do. The hard part is the gap between knowing what you want to do and doing it on an ordinary Tuesday, alone, with nobody waiting. Nearly everything I've built closes that gap. It works for brains like mine, and it turns out to work for a lot of people whose brains work differently too.

Meetupearly team; validated the business model with venues
50,000people in NetSquared, which I co-founded
75 → 1,000teachers trained a month, Mindful Schools
14 yrsat TechSoup
USMCbefore any of it
Age 30diagnosed with ADHD, which explained the other five

I'm starting something of my own, too. I'll be on the walk.

Reasonable questions

Is this an ADHD program?

No. It's a program for people who keep not starting the thing they care about. It's built the way my brain works, so it runs in an ADHD-friendly format by default: short, scheduled, physical, done near other people. You don't need a diagnosis, nobody asks, and plenty of people who join won't have one.

Is it too late?

The data says no. In US Census records, the average founder of a new company with employees is about 42, and the average founder of the fastest-growing ones is 45. Years in a field made success roughly twice as likely, not less. Those numbers cover companies that hire; solo practices skew older still.

How much time does it take?

Two hours together every Saturday, two silent work blocks a week that you schedule (an hour or two each), and your morning walks, which are as long as you make them.

Why weekends?

Most people doing this still have jobs. So the free session is every Sunday at 11 a.m. Eastern, and the Six Weeks meets Saturdays from 11 a.m. to 1 p.m. Eastern. Same time every week, so there's nothing to remember, and late enough that the West Coast joins at 8. Not working right now? A weekday version opens when enough people ask; say so when you book your call.

How do you keep the group good?

One question when you book, a ten-minute call before anyone pays, small groups, and a few plain rules, chief among them that nobody sells anything to anybody. It's surprising how much that alone selects for.

What if I miss a session?

You probably will. The walks and the work are yours regardless. Protect the Saturdays.

Can my employer pay?

Often, yes. Most employers with a learning or professional-development budget will cover this. Use the Sponsored seat option ($900 founding price): it collects your company's name and sends an invoice, and at the end your sponsor gets a one-page note on what you did. Need a quote or a letter for HR first? Write to me and I'll send what they need. Programs can also fund a private group of up to 12 for $9,000.

How do I pay?

After the ten-minute call, if it fits, you choose one of three options and pay through a secure Stripe checkout, by card or the usual wallets: the Six Weeks ($400), the Six Weeks + Billy with two one-to-ones ($700), or a sponsored seat paid by your employer ($900). These are founding prices for the first group; from January they are $900, $1,500 and $1,200. Twelve seats per group.

Refunds?

If it isn't working for you after week 2, tell me and I'll refund you in full, no form to fill in. After week 2 there are no refunds, because by then your seat can't go to someone else.

So.
What is it?

The next group meets six Saturdays, 7 November to 12 December. Twelve seats; enrollment closes Thursday 5 November. Book a ten-minute call and write one line about the thing when you book — one, which will be harder than writing ten, which is information. We'll talk, and we'll both know.

Already had your call? Choose your option: from $400 at the founding price. Full refund if it isn't working after week 2. Twelve seats; enrollment closes 5 Nov.

Rather write? billybicket@gmail.com. I reply within two working days.

Know someone
who keeps not starting?

Copy this and send it however you usually would. Nobody gets added to anything unless they book.

I came across this and thought of you. It's called Something of Your Own: a free 45-minute session every Sunday at 11 a.m. Eastern (8 Pacific) for people who keep not starting the thing they care about. You take a short walk on your own, then write one sentence naming it. No pitch, no recording, no diagnosis needed. There's a six-week version if it clicks. https://start.billybicket.org
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